At the Mobile World Congress, the United Nations Foundation and GSMA announced the 'Big Data for Social Good' initiative, which focuses on 'amplifying and accelerating [the mobile] industry's impact in achieving the SDGs [Sustainable Development Goals]'. Alongside increasing the impact on SDGs, the project aims at reducing the toll of humanitarian crises through insights from anonymised meta-data, and delivering a scalable response to crises by building common processes and mechanisms for planning and response.