OpenAI has introduced local pricing for ChatGPT in India, allowing users to pay in rupees instead of US dollars. The shift follows the release of GPT-5, which supports 12 Indian languages and offers improved relevance for local users.

India is now the second-largest ChatGPT market outside the US. The Plus plan now costs $24 per month, while the Pro and Team plans are priced at $240 and $25 per seat, respectively.

OpenAI is also expected to launch a lower-cost option called ChatGPT Go, potentially priced at $5 to appeal to casual users. Competitors like Google and Perplexity AI have also responded by offering free access to students and telecom customers to boost adoption.