Google has removed the option to display up to 100 search results per page, now showing only 10 results at a time. The change limits visibility for websites beyond the top 10 and may reduce organic traffic for many content creators.

The update also impacts AI systems and automated workflows. Many tools rely on search engines to collect data, index content, or feed retrieval systems. With fewer results per query, these processes require additional searches, slowing data collection and increasing operational costs.

Content strategists and developers are advised to adapt. Optimising for top-ranked pages, revising SEO approaches, and rethinking data-gathering methods are increasingly important for both human users and AI-driven systems.