MAI-Image-1 arrives in Bing and Copilot with EU launch on the way
Publish Time: 06 Nov, 2025

Microsoft's in-house image generator, MAI-Image-1, now powers Bing Image Creator and Copilot Audio Expressions, with EU availability coming soon, according to Mustafa Suleyman. It's optimised for speed and photorealism in food, landscapes, and stylised lighting.

In Copilot's Story Mode, MAI-Image-1 pairs artwork with AI audio, linking text-to-image and text-to-speech. Microsoft pitches realism and fast iteration versus larger, slower models to shorten creative workflows.

MAI-Image-1 has shipped Try it now at https://t.co/24MRu9VQ0z or the Bing app, plus it'll generate custom art for your Story Mode audio at https://t.co/9hL81LTFwF
It really excels at:
-artistic lighting/photorealistic detail
-nature scenes
-food!
Drop your creations below ⤵️ pic.twitter.com/E2J20L2PpX

- Mustafa Suleyman (@mustafasuleyman) November 4, 2025

The rollout follows August's MAI-Voice-1 and MAI-1-preview. Copilot is shifting to OpenAI's GPT-5 while continuing to offer Anthropic's Claude, signalling a mixed-model strategy alongside homegrown systems.

Bing's Image Creator lists three selectable models, which are MAI-Image-1, OpenAI's DALL-E 3, and OpenAI's GPT-4o. Microsoft says MAI-Image-1 enables faster ideation and hand-off to downstream tools for refinement.

Analysts see MAI-Image-1 as part of a broader effort to reduce dependence on third-party image systems while preserving user choice. Microsoft highlights safety tooling and copyright-aware practices across Copilot experiences as adoption widens.

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