I am absolutely thrilled to invite you to join Cisco Customer Experience (CX) at Cisco Live Melbourne 2025, from November 10-13 at the Melbourne Convention and Exhibition Centre (MCEC)! Cisco CX is delivering an unparalleled experience to maximize your Cisco investments and better navigate complexities in today's digital landscape. Not able to make it to Melbourne this year? You can still watch the Keynotes and Centre Stage sessions via our digital broadcast.

Cisco Live is a place where innovation meets practical application, and this year, our CX team has curated an incredible lineup of sessions, demos, and engagement opportunities. We are dedicated to ensuring your success, and our presence in Melbourne is a testament to that commitment.

Your Gateway to Innovation at the World of Solutions

Step into the World of Solutions, where our Cisco Customer Experience area will share firsthand how Cisco CX is driving value across every stage of your technology journey. We are bringing the "One Cisco" narrative to life, showcasing integrated products and solutions that align with key outcomes and help you achieve your business goals.

In the Cisco stand, we will feature 10 dynamic demos:

• Digital Resilience: Keep your organization securely up and running despite any disruption, leveraging solutions like ThousandEyes, AppDynamics, Splunk, and Cisco XDR.
• Future-Proofed Workplaces: Explore services for SD-WAN, Wi-Fi 7, Universal ZTNA, Webex, and Cisco Spaces to modernize your workplace and accelerate deployment.
• AI-Ready Data Centers: Build, modernize, and optimize your data centers for demanding AI workloads, with services for AI Pods, Nexus, Compute, Networking, and AI Defense.
• Cisco Customer Experience area: Dive into Professional Services, AI-powered Support (Personalized, Proactive, Predictive), and our AI Adoption Framework to design, build, and adopt AI effectively.

The TAC stand will offer TAC clinics and 18 mini-presentations on a wide range of technical topics for deep-dive technical discussions and troubleshooting.

Engage, Learn, and Connect: Sessions & Programs

I am personally excited to be deeply involved in several key programs. You will find me delivering a Keynote including information on the new Cisco IQ launch from Liz Centoni, hosting the Executive Symposium dinner, speaking on a panel at the IT Leadership Program, and networking at the Cisco Pride event. These are fantastic opportunities for us to connect, share insights, and discuss the future of customer experience.

Our technical education program covers a vast array of topics, including AI, Collaboration, Data Center, DevNet, Networking, Observability, Security, and Emerging Technologies.

Look out for our CX-led sessions, including:

• Center Stage: Sandeep Milar and Bhaskar Jayakrishnan will present "The A.I. Advantage: Redefining Services," showcasing how Cisco is transforming support with AI-powered innovations.
• CX Interactive Discussions: Five confirmed facilitated discussions, including "AI-Powered Operations: From visibility to strategic impact" and "AI Adoption Journey: Best Practices to accelerate results and maximize AI value." Find these in the Cisco Live scheduler.
• CX Lightning Talks on the Cisco stand: Our experts will share insights on optimizing workplaces, modernizing data centers for AI, enhancing digital resilience, and the future of AI-Powered Support. These quick, impactful sessions are designed to give you actionable takeaways.
• Technical Breakout Sessions: Twelve confirmed sessions covering everything from network management and BGP fundamentals to Wi-Fi 7, SRv6 troubleshooting, and securing multi-cloud environments.

Personalized Connections at the CX Connections Lounge

For the first time at Cisco Live APJC, we are bringing you the CX Connections Lounge! This dedicated space is designed for personalized engagement, offering pre-scheduled meetings with our CX subject-matter experts. We are also hosting our five CX Interactive Discussions here, covering crucial topics like "Dynamic Adoption: A simplified framework for Cisco Partners" and "Modern AI-powered support." I strongly encourage you to reach out to your account executive or services sales executive to schedule your meetings in advance or participate in these exclusive sessions. This is your chance to get tailored advice, discuss your specific challenges, and explore solutions with our experts.

While you are at Cisco Live Melbourne, do not forget to visit our CX activation -"Catch a Wave with Cisco Customer Experience" -and enter our CX Big Wave Sweepstakes for a chance to win a fantastic gaming & surfing prize package including a Cisco U. subscription.

Join Us in Melbourne!

Cisco Live Melbourne 2025 promises to be an event of immense learning, networking, and discovery. The Cisco CX team is ready to help you navigate the complexities of today's technology landscape, providing the expertise and solutions you need to thrive.

I look forward to meeting many of you, hearing your stories, and exploring how we can partner to achieve extraordinary outcomes. Let us go beyond boundaries together!