India has launched three initiatives to expand AI adoption, digital content creation and access to broadcasting services. The programme focuses on building an AI-skilled workforce and strengthening the country's digital ecosystem.

A national AI skilling initiative aims to train 15,000 creators and media professionals through partnerships with Google and YouTube. The programme covers generative AI, prompting and advanced tools, supporting future-ready skills in media and creative industries.

The government also introduced MyWAVES, a platform within WAVES OTT that enables users to create, upload and share content. Designed for user-generated content, it supports multiple formats and multilingual participation across India.

Access to broadcasting has been simplified through in-built satellite tuners and an advanced programme guide in television sets. The update removes the need for set-top boxes, improving affordability and expanding reach, particularly in remote areas.